Corporate Coaching Your New Employees To Success

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Corporate coaching, sometimes called personnel coaching, is a deeply motivational form of corporate training. It focuses on individual personnel or trainees, and does not rely on conventional classroom learning or teaching methods. It also focuses on personal initiative, emotional encouragement as well as contextual development to help core employees become more proficient in their assigned tasks. 

Despite its name, however, personnel coaching has very little to do with what most people normally call life coaching. Instead, its actual goal is to teach individual as well as small groups of employees strategies and tactics that will help them to achieve tangible results in their various tasks. 

Furthermore, personnel coaching is a very flexible teaching method in the sense that its teaching strategies are never set in stone. Coaching methodology can be modified and changed to suit different problems and organizations. They can even be adapted to suit the needs of different personnel. 

Most importantly, however, is the fact that personnel coaching is not impact learning. It is not learning through one time exposure or a single course. It is more or less a flexible educational support group which aims to help core personnel find solutions to their problems, while helping them to increase their overall productivity.

How is Corporate Coaching Different From Other Forms of Employee Training? 

From a technical standpoint, personnel coaching can be considered as just another form of employee training template. Unofficially, however, its much more complex than that. Although coaching shares many of the same goals as other forms of employee training its training methods and procedures differ from the latter in more ways than one. 

For starters, corporate coaching is an evolved version of executive coaching sessions, which were extensively implemented in the past. As its name implies, these sessions were originally exclusively implemented on senior managers and executives. These sessions were also designed to deliver specific and measurable results by meeting certain company benchmarks and goals. In other words, executive coaching sessions possessed narrower teaching goals and learning procedures. 

In contrast, corporate coaching was designed to have broader goals and courses. Furthermore, they were also designed to cater to different types of personnel, as opposed to senior level executives. In terms of effectiveness, personnel coaching was also revealed to have bigger Return on Investments than regular corporate training, which is why they are widely implemented among companies which rely heavily on their core personnel. 

Another important feature of personnel coaching is that it is deeply motivational, which is to say that they are designed to inspire personnel to aspire towards certain goals. For example, during a personnel coaching session, coaches will attempt to teach their employees about profit maximization using non-coercive methods. They may also attempt to inspire their trainees to aspire to increase productivity without being too forceful about it. 

Finally, it’s worth mentioning that unlike other forms of employee training, personnel coaching has a very strong emotional component. Since coaching is an individual oriented teaching process, it also takes into account the happiness, comfort and emotional outlook of an organization’s staff members. They use these emotions to empower individual employees so that they will be able to help their organization become more successful.

How Does Corporate Coaching Change An Organization?

When implemented from the top level, corporate or personnel coaching can change how a particular organization operates. They can change how managers and executives approach their organization’s goals, while helping lower level employees understand how they may contribute to their company’s long term objectives.

From a structural perspective, coaching uses a top-down model in implementing organizational transformation. This isn’t surprising, considering the origins of personnel coaching as well as its personalized approach towards employee development. The idea is that coaching should first be implemented on core personnel and other important members of the workforce. Once they have undergone the necessary coaching and have shown significant improvements in their work productivity then similar coaching opportunities will be given or offered to non-core personnel. 

Corporate Coaching and How They Influence Senior Personnel

Although personnel coaching is compatible with all kinds of personnel, their main goal is to help senior executives and core personnel formulate decisions for their organization. The idea behind this is that by helping senior personnel make better decisions, their organization will be able to become more competitive and efficient. 

Corporate coaching can transform an organization’s performance not only by improving its executive personnel, but also by enhancing their leadership qualities. So by helping senior executives and personnel improve their abilities, corporate coaches are able to steer their organization towards a more positive direction. 

How is Corporate Coaching Implemented? 

Corporate coaching may be implemented in any number of ways based on the needs of the organization. Workshops and seminars, however, are the most common methods used for this form of corporate education. Personal coaching sessions are also quite popular. These events are meant to change the way people look at their problems, while helping them to innovate new ideas that could potentially help their company. 

Coaching may also be integrated with online learning and other conventional learning methods as necessity dictates. For example, a corporate coach can collaborate with other educational personnel to create a unique presentation which is suitable for the needs of both core personnel and ordinary workers. Furthermore, the presentation may also be optimized to complement the corporate culture of your organization and its employees. In other words, personnel coaching is all about adapting learning materials and resources to meet the needs of your organization. 


Organizations which engage in corporate coaching usually do so on a very small number of people. Not only does this allow them to better manage the coaching process, it also mitigates the fear and awkwardness which comes with being part of a large group. It is this personal touch which allows the coaches to focus their efforts and create desired results from their personnel.

Coaching also helps trainers and managers better identify some of their personnel’s problems and complaints. In some cases, the coaches may even identify certain problems within the organization which prevents its employees from carrying out their work efficiently. Corporate coaching thus helps to improve a particular workforce on an individual level, allowing them to improve their productivity in order to better serve the needs of their organization.  Get the maximum of trainings and get all the benefits of employee training.
Jason is the former Lead Author & Editor of TrainingStation Blog