How to Measure Employee Engagement

How to measure employee engagement is a complicated question on which many organizations ponder over. It necessarily means how committed an employee is towards the goal of an organization. A committed tends to perform better; he/she is focussed and proves to be a very motivated team player. It is therefore very important to measure the employee engagement matrix in every organization. In this article we are going to explore few methods of measuring employee engagement.

Personal meetings:

It is the easiest way to identify an employee’s engagement with the organization. Try and discuss various topics and endeavor to identify the motivation level, how an employee feels about the organization, what does he thinks about his contribution, his interest level, his rapport with other employees, his future plan with the organization and many more. It is not necessary to directly ask them these questions. An informal but professional discussion will reveal these secrets. A face to face discussion will also reveal a great deal of detail about the employee.

Observe the floor:

An observant manager who takes time and visit the floor will notice that an active employee is deeply engrossed in his work. It is less likely that he will roam like a headless chicken. An engaged employee will try to over perform and exceed expectation. He will be deeply interested in his work and throw intelligent ideas on the table. His level of engagement will be visible with naked eyes. An active employee will also form good relationship with his co-workers. He will take notice of everything happening around him.

Performance appraisals:

Performance appraisals are a good way to evaluate employee engagement. A manager can give his feedback and gauge the performance of employees. It is a good way to figure out the motivation and performance level of an employee. It is essential that an employee be aptly rewarded if he is found to elevate his performance. It also helps the manager to understand what ambience is required to create employee engagement and what the changes necessary in the system are. Bad practices should be filtered from time to time.

Take customer feedback:

Customer satisfaction is directly proportional to employee engagement. An engaged employee is more likely to wow a customer and take interest in him. Active employees help to increase sales and create an ambience of harmony. Good enthusiasm and positive attitude are hallmarks of an active employee. It is therefore a very good idea to take customer feedback about a particular sales person. Customers are likely to give very good reviews to those who are extremely energetic and bad feedback to the lazy ones. This will give you firsthand information about employee engagement.

Throw them off the table:

At times it is a good idea to give unexpected and unrelated project to employees. The one with more engagement will be more inclined to learn and engage with others to finish it off. On the other hand the less motivated ones will find excuses to refrain from the project. If you want to figure out how to measure employee engagement, this can prove to be very useful.

Jason Silberman
Jason is the former Lead Author & Editor of TrainingStation Blog
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